About Us

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Professional & Personal

That's crunchy

Knirsch is home to nearly 200 employees who, with their expertise, dedication, and passion, shape the success of our family-owned business, which has been in operation for over 55 years.
Together, we work on customized commercial vehicle solutions—with a commitment to providing our customers with the best service every day.

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What Matters to Us

We believe in treating others as equals—with respect, trust, and appreciation.

Both within our team and in our collaboration with our customers.

We see ourselves not only as a service provider, but also as a reliable partner—competent, personal, and always available.

Ready for the Future

As a company that offers apprenticeships, we make targeted investments in our next generation—for the benefit of our company and the entire industry.

An experienced training supervisor provides individualized guidance to our trainees and ensures that they develop to their full potential, both professionally and personally.

Our numbers speak for themselves

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Employees

Since the company was founded in 1970, we have grown significantly and now employ nearly 200 people at four locations in the region stretching from Karlsruhe to Offenburg.

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Locations

We have four locations in Karlsruhe, Bühl, Baiersbronn, and Schutterwald.

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Years

Over the course of our 55-year history, we have delivered more than 13,000 new SCANIA vehicles, making us one of the most successful dealers in Germany.

An Overview of Our Development

1970
Company founded by Martin Knirsch and Adolf Schmidt
1981
Opening of the Baiersbronn Location
1986
Opening of the Bühl Location
2008
Generational Transition: Andreas & Heiko Knirsch Take the Reins
2012
Acquisition of the Freiburg Sales Territory
2021
Opening of the Schutterwald Location
2025
The Third Generation Joins the Company

More Than Just Milestones

Our history is shaped by decisions, developments, and many special moments.

Click through our timeline and take a look behind the scenes at Knirsch.

Take Responsibility

Social Issues & Climate

Deeply rooted in the region, socially committed, and looking toward the future—for us, responsibility is an integral part of our daily work.

Committed to the Region

As a family-owned business with deep regional roots, we take responsibility for the local community. That’s why we regularly support social projects in our region—especially during the Christmas season. Our teams at each location decide for themselves which initiatives and organizations to support.

Acting Sustainably

For us, sustainability is not just a trend, but a long-term process. We are continuously improving our facilities through investments in renewable energy, modern building technology, and efficient processes. Through our participation in the KLIMAFit incentive program, we have also developed specific measures to enhance climate protection and promote a more conscious use of resources.